Empellon Al Pastor: Taking Tacos to the Next Level

By Danielle Bimston

Over at Empellon, they’re taking tacos to the next level.  Mixing traditional Mexican style with Lebanese immigrant flare, the chefs at Empellon Al Pastor are making pork “shepherd’s style”. Here lies the birth of an amazing Mexican fusion restaurant.

Photo Credit: empellon.com

While so many chefs face immense pressure to find an innovative approach to cuisine, those at Empellon Al Pastor have found comfort and success in keeping things simple and authentic. Here’s how the magic happens in the kitchen:

  1. Pork meat is sliced thin
  2. The meat is dressed with a green salsa, followed by a red one
  3. Finally, a sliver of pineapple and a bit of onion is added
Photo Credit: nydiningguide.com

See, how simple! Over at Empellon Al Pastor, this is how they operate; keeping it savory. But, it doesn’t stop with the meat. Their tortillas are created in-house as well! In a process called Nixtamalization, field corn is boiled and ground into aromatic masa for their tortillas (they’re gluten free!).  And, you never have to worry that your tortilla isn’t fresh because this cooking technique happens in the kitchen every single morning.

Photo Credit: ny.eater.com

Who doesn’t want a taste of the freshest food around town? Bring Empellon Al Pastor to your office and try their Beef & Caramelized Onion Tacos, Red Chili Pork Tacos, or for vegetarians, Nopales (that’s cactus, how unique!). There’s nothing better than spicing things up with a fresh fusion of two distinct tastes.

DailyFoodtoEat is the official blog of FoodtoEat, a socially conscious online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

Choza Taqueria: The Taco Destination

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Photo Credit: chozataqueria.com

By Danielle Bimston

If you’re in the mood for light and fresh authentic Mexican cuisine that’s full of passion and flavor, then check out Choza Taqueria.  Allow Chef Akhtar to bring south-of-the-border flavors and years of meticulous technique to the table, enhancing the delicious savory nature of his food.  While he trained with Tom Colicchio at Craft and worked as the Executive Chef at Craft Bar, Akhtar found his niche within Latin cuisine.  Today, he rocks the kitchen at Choza Taqueria, whipping up some of what we believe to be the most delicious Mexican food around.

When you get the chance to visit Choza Taquera (because we know that after reading this you won’t be able to resist!) be sure to pay attention to what makes this restaurant a true “taco destination”:

The Place

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Photo Credit: chozataqueria.com

Choza Taqueria was designed to be a warm, inviting, and most importantly, reliable environment.  The staff there pride themselves with excellence service and a cozy atmosphere; hopefully after eating there, you’ll feel right at home!

The Food (The Most Important Part)

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Photo Credit: chozataqueria.com

The food at Choza Taqueria is inspired by Northern Mexico cuisine, known for its rich range culture and extensive grilling.  The region’s distinct flavor was created by the fusing of indigenous and Colonial culinary traditions which led to a perfect balance between delicious and savory tastes.  Each dish at the restaurant has specific sauces and toppings such as guajillo salsa and queso fresco that were designed by Chef Akhtar to best complement its natural flavors; however, if their way isn’t to your liking, Choza Taqueria is very accommodating and will make your meal just the way you like it!

The Catering

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Photo Credit: chozataqueria.com

Choza Taqueria is known for their amazing catering platters and taco bars; we love to bring them to our clients! Let us know if we can help you experience the Choza flavors by bringing them to your office. They have an amazing Breakfast Taco Bar that we know your staff won’t be able to resist. Complete with warm tortillas, jack cheese, eggs, guajillo salsa, and your choice of two kinds of meats, this taco bar will become one of you company’s favs! For vegetarians, they offer garbanzo beans as a vegetarian filling option for their tacos.

We also can’t forget to mention Choza Taqueria’s awesome Taco Salad Bar for a fresh, healthy option and for dessert, Choza Taqueria offers a delicious churro platter– yum!  Remember, Mexican food is good at just about any day and any time, so why not make today a Choza Taqueria day!

DailyFoodtoEat is the official blog of FoodtoEat, a socially conscious online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

Cevich: Fresh Not Fancy

By Danielle Bimston

In the mood for something fresh and savory? Well, luckily for you, we know just the place. Identified by their motto, “fresh not fancy”, Cevich is a delicious option for a revitalizing lunch to replenish you during those long, dreary afternoons (we all have them!).  Whether it’s a personal treat or a full office fiasco, Cevich is perfect for any occasion! Now, the real question is, are you brave enough to try ceviche?

Ceviche in a burrito? Now that’s what we’re talking about! (Photo Credit: caterselect.com)

Ceviche’s origins can be traced back to South America over 2,000 years ago; however, the modern dish that we know and love today is believed to be created after Spanish settlers brought citrus fruits to the region and infused them with Japanese flavors.  Ceviche, at its core, is “fresh seafood that is ‘cold cooked’ in a marinade of citrus juices, spices, chilies, red onion, & cilantro” (cevich.com).  Cool, right?

Keeping it classic with ceviche in its most traditional form (Photo Credit: plus.google.com)

At Cevich, they serve over 5 different styles of ceviche in all different forms; from tacos and burritos to quinoa bowls, there’s a ton to try! Now, if it weren’t for friends, entrepreneurs, and restaurateurs Reina Laws & Lindsay Goldstein, we may not have this South American delicacy in Manhattan! After working on projects together in Miami Beach, the two women teamed up to combine New York style with traditional South American flare.  The result was Cevich, a laid back store in Union Square with a fun, beach vibe!

We’re crazy for ceviche tacos! (Photo Credit: ceviche.com)

So, when you’re craving a unique, savory lunch option, keep Cevich in mind! There are so many opportunities to try new and exciting dishes such as Wild Tiger Style Ceviche and Mexidorian Ceviche Tacos, not to mention burritos and bowls galore! The best part is that they aim to offer high protein, low carb and low fat, gluten free, paleo and dairy free dishes.  This means…ceviche for all! Make sure to stop by or let us help you bring Cevich to the office, we’re sure you’ll love it!

DailyFoodtoEat is the official blog of FoodtoEat, a socially conscious online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

Summer BBQ In The Office

BBQ season is almost upon us. Even though Summer is not quiet here yet, it’s never too early to throw a Summer BBQ at the office – complete with Memphis Dry Rub Pork Ribs, Golden Honey Corn Bread, Pulled Pork, Brisket. Here are some of our favorite BBQ inspired menus. Contact us at catering@foodtoeat.com to place an order.

1. Daisy May’s BBQ USA | Traditional BBQ
daisy 2. Calexico | BBQ + Tacoscalexico

3. Head Over Meals | Backyard BBQ Barheadovermeals 4. Mexicue | Brisket Tacosmexicue 5. Delaney BBQ | So Much Brisket & Ribsdelaney

DailyFoodtoEat is the official blog of FoodtoEat. We help build corporate culture by bringing the best local food to offices for team meals and special events. We believe in investing in your team. That’s why we’re committed to improving employee happiness through food – feed your team today with FoodtoEat! Check out the deliciousness here: FoodtoEat Catering

Eggstravaganza: the Eggcellent Truck Taking Over New York’s Breakfast Scene

By Emily Collins32111a179f0380eab54a33d07699fb9f

Behind the Food Truck is a FoodtoEat original series where we meet the amazing men and women behind our favorite mobile cuisines and share their inspiring stories. At FoodtoEat, we’re lucky to have the best food trucks NYC has to offer in our family. Here are their stories.

If you’ve ever explored Midtown, you know the Eggstravaganza cart has been a staple for years. Recently though, the cart has been upgraded to a brand new Eggstravaganza food truck! This week, I was able to meet the man behind the truck, Arturo Macedo, the owner and founder of Eggstravaganza. His journey started with working in a restaurant 15 years ago and he’s been in the food business ever since,  “A friend introduced me into the business and it looked interesting to me. So, I decided to start a mini food cart.”

The man behind the food truck (or in this case, in front of): Arturo Macedo!
The man behind the food truck (or in this case, in front of): Arturo Macedo!

We should all be very thankful for his friend because the Eggstravaganza truck is an awesomely unique take on the New York breakfast scene.

The new truck started taking on the streets of Manhattan just three months ago and the menu has grown because of the newfound space. It has something for everybody; from New York inspired breakfast wraps, like the Stock Broker (egg whites, mushroom, avocado and cheese) to classic sandwiches, like bacon, egg and cheese. Not feeling breakfast? Eggstravaganza also serves lunch! Their Three Amigos hero is bound to please any meat lover (chorizo, chicken and skirt steak) and the Mambo Italiano wrap (roasted vegetables, mozzarella and Italian seasoning) is a favorite with the veggie crowd.

The Mexican Wrap from Eggstravaganza
The Mexican Wrap from Eggstravaganza

When I asked how he comes up with his recipes? It’s a family affair, “We get the family together, kids, cousins; my wife is the toughest critic. We’ll say, ‘put this one in here, here and here’ and that’s how we work on the next recipe.” You know the food is good when kids are giving it the thumbs up.

I tried one of their most popular menu items; the Mexican wrap and I can definitely see why it’s so popular. The ingredients include: eggs (obviously!), grilled onion, pepper, Mexican potatoes, chorizo fresco and cheese on a tomato basil wrap. This wrap? It transcends the breakfast realm. I would probably eat it for breakfast, lunch and dinner if I could. It’s got everything you’d want for breakfast combined in one satisfying wrap. It’s a great way to kickstart your early mornings in the city.

Be sure to check out Arturo and the Eggstavaganza truck in its signature spot, 52nd and Park. Don’t want to wait in line? Skip it by pre-ordering on FoodtoEat and make your morning commute just a little bit shorter!

DailyFoodtoEat is the official blog of FoodtoEat, a socially conscious online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com


FoodtoEat Takes on Internet Week New York: Day 2

By Emily Collins

Internet Week New York continues to be innovative and inspiring. We are so happy to be sponsoring the IWNY Cafe and love seeing the best and brightest enjoy what we and our vendors have to offer. Our vendors from yesterday included: Wooly’s, Cemita’s Mexican Sandwiches, Mimi and Coco and Tuk Tuk Go. Afterwards, we headed to Marquee to attend the Webutante Ball! What’s better than drinks, dancing and free Valducci’s pizza?

Help us feed you! We’ve had a blast feeding the people of IWNY.
The IWNY Cafe in full swing, presented by: FoodtoEat.
Debra & Alex working hard at IWNY’s Startup City.
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Wooly’s shaved snow will always put a smile on your face!
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The gentlemen of Wooly’s serving their unique sweet treat: shaved snow!
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How delicious does this shaved snow from Wooly’s look? Toppings galore!
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Cemita’s Mexican Sandwiches provided perfection on a bun.
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Cemita’s Mexican Sandwiches help us feed hungry techies all day. From tacos to sandwiches; their food was incredible.
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Tuk Tuk Go’s Thai dishes and nom nuts were an absolute hit!
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Thanks, Tuk Tuk Go for the fantastic food at the IWNY Cafe!
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Mimi & Coco provided the IWNY Cafe with tasty Japanese street food.
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The IWNY Cafe continues to be a huge success thanks to our amazing vendors.
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Taco Time at IWNY!
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We are thrilled to be a part of IWNY’s Startup City!
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Have you tagged @FoodtoEat on Instagram or Twitter yet to win a FREE party for your office? #IWNY
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Later in the evening, we sponsored Valducci’s Pizza truck to provide FREE pizza for the Webutante Ball!
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Yum! Free Valducci’s pizza and drinks all night, what more could be ask for at the Webutante Ball?
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It’s hard not to smile after a night of dancing and free pizza! The Webutante Ball was pretty amazing.
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We think Valducci’s was the belle of the ball.
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We had a “ball” feeding and mingling with some of New York’s greatest Internet All-stars.

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com


Which Food Trucks Would Your Favorite Game of Thrones Characters Absolutely Love?

By Emily Collins

Here in New York City, we’re lucky enough to have access to some of the most fantastic restaurants, food trucks and carts to exist. Unfortunately for Westeros, the food truck trend just has not caught on, but we’re dreamers here at FoodtoEat and matched a few of our favorite Game of Thrones characters with some of our local food trucks and carts.

Tyrion and Taco from Kimchi Taco Truck



Tyrion Lannister might be a small guy, but he certainly knows how to pack a big punch (or slap if you’re Joffrey). His personality always leaves you wanting to know more. This is exactly how we feel about spicy grilled chicken mini tacos from Kimchi Taco Truck. These tacos may be mini, but with ingredients like cilantro and kimchi chipotle aioli, they come with quite the kick.

Daenerys and Eggs from Eggstravaganza



If you follow Game of Thrones, you know Daenerys is the mother of dragons. Her dragon eggs are incredibly rare, but Daenerys managed to hatch three on the show. Luckily, here in NYC [chicken] eggs aren’t extinct (although dragon eggs are still hard/impossible to come by). If you share Daenerys’ passion for eggs, head over to the Eggstravaganza Cart! Every morning, they serve several different egg dishes: from classic western omelets to Mexican wraps with eggs, chorizo, potatoes and much more. We are certain Daenerys would be very pleased with Eggstravaganza.

Joffrey and Jerk Chicken from Veronica’s Kitchen


Veronica’s Kitchen Food Cart offers delicious Caribbean food with some of Joffrey’s most notable traits. Joffrey has quite a fiery personality, so why not try Veronica’s spicy curry? Knowing King Joffrey, he would pick a dish like stew “king” fish, but we see him as more of a “jerk” chicken kind of guy.

Win The Official Game of Thrones Cookbook! 

To celebrate the upcoming Game of Thrones season 4 premiere on April 6th, we are having a promotion this weekend. Don’t miss your chance to win The Official Game of Thrones Cookbook autographed by the authors!


DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com


By Debra Liu

It’s hard to be a food truck in the winter! We’re here to help make sure food trucks survive the winter so they can feed you throughout the rest of the year.

Support the small restaurants and food trucks who are hit hard by the cold winter months by ordering through FoodtoEat. You can still stay warm and get delicious food truck food despite the cold by preordering online and picking up to #SkipTheLine.

12 Days of Food TrucksFoodtoEat’s 12 Days of Food Trucks holiday countdown will highlight some of our amazing Food Truck partners. And the best part is, we get to hear from you! How well do YOU know your food truck food?

We’ll post a food photo from one of our food trucks every weekday from December 6, 2013 through December 23, 2013 via Facebook, Twitter, and Instagram (don’t forget to follow us @FoodtoEat!). You then respond with the name of the food truck you think the food is from, and if you guess correctly, we’ll send you a promo code ranging from 10-25% off your next food order. Best part is, you can play every day for 12 days!

At the end of each day, we’ll update this post to include the Food Truck of the Day. By the twelfth day, all 12 food trucks will be featured in this blog post!

December 6, 2013, Day 1: Uncle Gussy’s

Combo Platter from Uncle Gussy's
Combo Platter from Uncle Gussy’s

Uncle Gussy’s Food Truck serves fresh, authentic, delicious Greek platters and combos. Be sure to check them out on 51st street and Park avenue! If you want to order from Uncle Gussy’s for delivery or so you can #SkiptheLine, click here: Order Now

December 9, 2013, Day 2: Neapolitan Express

di PARMA D.O.P. Neapolitan Express
di PARMA D.O.P. pizza from Neapolitan Express

The Neapolitan Express pizza food truck not only serves delicious Neapolitan-style pizza made famous by legendary chef Raffaele Esposito, but this mobile pizzeria is also solely run on Compressed Natural Gas and Solar Power, which makes it the food truck with the lowest carbon footprint in the nation. Check out their menu and feel environmentally good about pre-ordering your mouthwatering pizza today: Order Now

December 10, 2013, Day 3: Sweet Chili Food Truck

Bean Sprout Salad from Sweet Chili Food Truck
Bean Sprout Salad from Sweet Chili Food Truck

The Sweet Chili Food Truck is the brain child of Chef Lisa Fernandes, a Top Chef finalist in season 4, Chicago. The truck creates delicious Thai-Vietnamese fusion food. With offerings like Miso Glazed Silken Tofu and Honey Chili Pork, you can’t help but get addicted to the food. Their truck, named Betty White, is set to retire soon so Sweet Chili has started a kickstarter campaign to fund her replacement – make a pledge today. They also do catering – contact us at info@foodtoeat.com if you would like to have them cater your next office meeting or party. And don’t forget, you can pre0rder from Sweet Chili to #SkiptheLine!

December 11, 2013, Day 4: Milk Truck

Grilled Cheese from Milk Truck NYC
Grilled Cheese from Milk Truck NYC

The Milk Truck got its start in 2010 at the indoor Brooklyn Flea and since then has been serving mouthwatering grilled cheese sandwiches, soups, salads, mac & cheese and even milkshakes to hungry New Yorkers all over the city. If you haven’t tried the Milk Truck Classic grilled cheese made with Aged Wisconsin Gruyere and caramelized onions and sauteed mushrooms as optional add-ons, you haven’t tried a real grilled cheese yet. They make every sandwich by order, from hand. Remember, you can always preorder your grilled cheese from Milk Truck on foodtoeat.com!

December 12, 2013, Day 5: Nuchas

Empanada from Nuchas
Empanada from Nuchas

Nuchas is much more than just empanadas; this food truck goes beyond the traditional meat and cheese filled empanadas by combining unique and innovative flavors. They offer empanadas in assorted dough varieties including rosemary, parmesan and spinach. A food truck that will satisfy everyone’s desires, Nuchas has delicious food for veggie-lovers and meat-lovers alike. They have 4 meat empanadas including short rib, which is a slow braised meat empanada with onions, peppers & fresh herbs on a rosemary dough. For vegetarians, they have 3 flavors including a shiitake curry empanada. And let’s not forget the sweet empanada – perfect for dessert on-the-go – which is filled with granny smith apples, cranberries, pear, nutella and chocolate in a white almond dough. Doesn’t this all sound amazing? Preorder here: Order Now

December 13, 2013, Day 6: Valducci’s Food Truck

Pizza from Valducci's Mobile Pizzeria
Pizza from Valducci’s Mobile Pizzeria

An offshoot of a Staten Island pizza place, Valducci’s Original Food Truck serves delicious pizza. Specialty pies include vodka pie, meatball & ricotta pie, Sicilian oreganata and a white pie. They also offer a meatball sandwich made on homemade semolina bread and a parm sandwich. You can preorder with FoodtoEat for a quick pick-up: Preorder Now

December 16, 2013, Day 7: Palenque Food Truck

Costena Arepa from Palenque Food Truck
Costena Arepa from Palenque Food Truck

The Palenque Food Truck, founded by two Colombian women, offers gourmet homemade Colombian food made using the finest and freshest ingredients. They serve arepas, which are a bread patty made from corn and water. But they also have non-traditional arepas made from quinoa and arepas made from brown rice. You can choose your toppings: beef, chicken, shrimp, portobella mushrooms, organic vegan Italian chorizo and many others. If you haven’t had a chance to try their arepas, you must do so!

December 17, 2013, Day 8: Big D’s Grub Truck

Spicy Chicken Grinder from Big D's Grub
Spicy Chicken Grinder from Big D’s Grub

Did you know Big D’s name is Dennis? Growing up in Queens, New York, Big D was highly influenced by the diversity of food and flavors around him. Big D’s Grub Truck offers a fusion of food with bold flavors for breakfast and lunch. The breakfast menu includes Spanish Omelettes and Jalapeno corn cakes. For lunch, there’s tacos, grinders and platters, with your choice of bulgogi spicy pork, ginger chicken, or spicy chicken. And the sides are delicious too: pork and chive dumplings, crispy delicious yuca fries, and old bay or sazon flavored fries. Get some Big D’s Grub today: Preorder now!

December 18, 2013, Day 9: Mexico Blvd

Torta Pastor_Mexico Blvd
Torta Pastor from Mexico Blvd Food Truck

Mexico Blvd Food Truck’s motto is “Eat, Enjoy, Come Back” and that’s truly what everyone does after they’ve tried their scrumptious food. They have tacos and tortas and you get to choose your own meat: adobo (a slow roasted pork loin), pastor (marinated pork tenderloin), tinga (organic white meat chicken in chipotle and tomato sauce), and bistec (top round steak in drunken beer and chile sauce). For the vegetarians out there, they offer an avocado torta, crispy quesadillas and potato & black bean flautas.

December 19, 2013, Day 10: Bian Dang

Pork Chop over Rice with Tea Egg from Bian Dang Truck
Pork Chop over Rice with Tea Egg from Bian Dang Truck

The recipes for Bian Dang’s delicious offerings are a family recipe, passed down from the founders, Diana and Thomas Yang’s grandmother. The most popular items are the Fried Pork Chop over Jasmine Rice and the Fried Chicken over Rice with pickled mustard greens and their famous minced pork sauce. They also sell Tea Eggs, hard boiled eggs infused with black tea leaves, spices and soy sauce. They’re usually parked on 53rd Street between Park and Lexington Avenue, Monday through Friday from 11:30am – 2:30 pm. If you’re in the area and craving some pork chop, you can always preorder on FoodtoEat.com to #SkipTheLine!

December 20, 2013, Day 11: Fun Buns

Beef Shank Bun from Fun Buns
Beef Shank Bun from Fun Buns

Fun Buns is a cart that serves Taiwanese-style buns filled with meat and veggies. The braised pork belly bun is slow-cooked with Taiwanese spices and topped with picked mustard greens, crushed peanuts and cilantro. The spicy beef shank bun is similar but the meat is stewed with star anise, cinnamon and cloves. The chicken curried bun is made with a light curry. You can get each bun for $3. They also offer combo deals; for $9, you can get 2 buns with chips and a drink. To #SkiptheLine, preorder here: Order Now!

December 23, 2013, Day 12: Wing’n It

Wings and Mac & Cheese from Wing'n It Food Truck
Wings and Mac & Cheese from Wing’n It Food Truck

Wing’n It is NYC’s first and only chicken wing food truck. They have grilled, baked, fried and steamed chicken wings with 6 different types of sauces listed (one sauce is called Apricot Maple Whiskey!). They have a few sides including Mac & Cheese, Wing’n Tots and Fried Rice – and even some breakfast items! Next time you have a wing craving, check out the Wing’n It truck for your chicken wings fix!

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com


FoodtoEat Fear Factor feat. Cricket Tacos !

By: Sumayyah Hailey

Antojeria Popular 1
Antojeria Poplar, 50 Spring St, NY, NY

A little Spanish lesson before we continue …

Antojeria  [An-to-he-ree-ah] Mexican street snack eatery

Antojitos  [An-to-he-tows] / Mexican Tapas: Mexican street snack designed to satisfy a craving and literally translates as little whim

 Now we continue … So, for the month of October, the FoodtoEat team has been hitting the streets to find some of the most daring foods to eat, which is how we stumbled upon Antojeria Popular and decided to go out on a “little whim” and taste their CRICKET TACOS.

Antojeria Cricket Taco
Oaxaca Tostada AKA Cricket Taco

The CRICKET TACO is served on a blue corn tostada topped with delicious, homemade guacamole then topped with too many crickets to count and drizzled with crema. Some have said that the crickets taste like bacon (salty and crunchy!) … Nomnomnom

What Urban Daddy Said: Antojeria is one of  “those places where a semi-late lunch just rolls right into dinner: this is one of those.  The conversation will swing from life to love to work to the cricket tostada you just ord—holy sh*t, you just ordered a cricket tostada. (It’s called the Oaxaca.)” -Urban Daddy

What We Said: Holy isht … We agree with Urban Daddy!  So,  if you are feeling the adventurous foodie in you coming out, feel free to hop into the nearest phone booth, spin 100 times like Superman and pop into Antojeria Popular to check out their daring CRICKET TACOS among other delicious bites.

Antojeria Popular, 50 Spring St., NY, NY

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

Fast Food Advertising – Too Good To Be True

By: Parth Mukhi

Have you ever just stared at your fast food meal and thought, “Wow, this is not at all what I was expecting.” When you go to order fast food, you look at the displays they have outside their store. You gaze back at the large, bold font words entrapping your attention. “Succulent”, “Tender”, “Delicious”, is what they say. To top it all off, the food in the picture’s always look even better than the words can describe. All that anticipation & excitement comes crashing down when the cashier hands you the food, you unwrap it, and you see mushed up pile of bread-meat-bread.

How do McDonald’s, Subway, Wendy’s, Taco Bell do this? In the same manner that film companies put their actors & actresses through hours of make up to get them perfect for the screen, these food companies go through extensive preparation for the advertisement of their food. Burgers, tacos, and salads all go through a photo shoot where they are touched up to look like the perfect product.

The food itself is prepared at the studio. From there, the food stylists take over. For burgers, they’ll push all the main ingredients to the foreground, making them standout. Cheese & patty are steamed to make them seem more appetizing. Following this, skewers are placed in the burgers to keep everything in an attractive, upright position. Subway sandwiches always look much more bulky in the commercials because the studios will add cardboard or foam in between the layers. Fast food salads will never look like they do in the ads, and have never tasted like an normal salad should. In order to give them that fresh & tasty look, they are sprayed with a bottle of glycerin. Finally, all the food is fixed up with photoshop, to enhance every last detail.

Company respond to these claims by saying that the food moves, or that the packaging & backing may cause for the food to be squashed. Though the companies are including everything in the burger that they claimed would be there, people still preach false advertising is in play. Technically, these companies are doing nothing legally wrong, and day after day people go back to these fast food restaurants and buy their food. At the end of the day, false advertising can be shouted from the mountain tops, but will it ever effect whether people decide to go out and buy fast food?

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com