FoodtoEat: Where We Began and Where We’re Going

By Emily Collins 

As you may have noticed, we are undergoing a few changes here at FoodtoEat! Our new website is another step to help our mission of making online food ordering as easy as possible. In 2012 our CEO, Deepti Sharma Kapur, felt her stomach growling, went to get food and realized how long the line was at her favorite food truck. They say it only takes one spark to start a fire (or in this case, a growl to start a roar) and Deepti took advantage of this hunger and started something great.

pizzzza
Valducci’s Pizza | Photo credit: Sulav Darnal

As we embark on a new chapter in our business, we want to bring it all back to where it began and what we continue to strive for. FoodtoEat, at its very core, is about social responsibility. We want our vendors to thrive in a business that can be dangerously competitive. Our mission is to help local restaurants, food trucks and caterers get more business by putting their products online and ready to order at the tips of your fingers. While our competitors are charging 15-18% per order, we only charge 10 cents – you can order knowing you’re putting money back into the vendors’ pockets. New York City is a bit of a food mecca; keeping the food culture alive is important and taking large amounts of money from hardworking vendors is not a way to do that.

Not only do we give our vendors an easy online ordering platform, we also provide them with corporate catering connections. By signing up with FoodtoEat, vendors and clients have the chance to be a part of our growing concierge catering service. Unlike your typical online food ordering service, we help our vendors flourish by exposing their food to offices around the city. We also help our clients by bringing incredible food to their offices. Whether it’s an ice cream bar, build your own burger or a food truck directly to your office, we’re always finding ways to help our vendors cater to our awesome clients like Tumblr and Hulu.

groupordering2
Ordering with friends made easy on our new website.

Because of our connections and low fees, we are able to make online ordering not just easier on the vendor, but for the customer. This month, we launched our brand new website that features social ordering.

split
Split the bill at the press of a button!

How many times have you wanted to order food with a friend and splitting the bill is an absolute disaster? We’ve solved that. You can invite your friends into an order from different computers and you can buy delicious food together.

groupordering3
Our new chat feature lets you interact with people while you’re ordering together.

At the end of the order, all you need to do is click a “split bill” button and voilà! You no longer need to walk to Duane Reade and buy a pack of gum to break your $20. You can order from your office computer with co-workers or on your iPad in your dorm, it’s just as simple as the click of a button.

At the end of the day, we want to make online food ordering the best it can be. Help us feed you by ordering today.

For the launch of our new website and social ordering feature, we are running a promotion. Invite your friends, family, co-workers, dogs, anyone to order with you and you can receive 20% off the entire order!

launchposter-4
Join the party! Make a social group order with your friends and receive 20% off the entire order.

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

 

Get a Taste of East Village with Taste of Seventh, the Food Crawl You’ve Been Waiting For

By Debra Liu

Can you feel it? Can you taste it? The most delicious food crawl of the year is upon us. Taste of Seventh will run from 3/8 to 3/9 and will feature foods from East Village restaurants including Luke’s Lobster, Caracas Arepas, Porchetta, Butter Lane cupcakes, Oaxaca, Wechsler’s Currywurst, and Big Gay Ice Cream.

Tickets will start selling later today on Luke’s Lobster website and FoodtoEat will be offering a free ticket to one of our lucky customers tomorrow, 3/1. The free ticket to the event will be the kick-off prize for FoodtoEat’s Munch Madness promotion – simply place a food order on FoodtoEat and you’ll be entered to win! Each day-  for an entire month -FoodtoEat will be giving away prizes and discounts.

taste of 7th_ROTATOR

Here’s a rundown of the scrumptious foods being offered:

Luke’s Lobster, will be serving a Maine-style, half lobster roll. Luke’s Lobster has been a staple of East Village since 2009 now with 10 restaurants, currently one truck and a Park Slope location on the way;

Luke's Lobster Roll
Luke’s Lobster Roll

Caracas Arepa Bar, straight from Venezuela with New York temperament, will be offering their vegetarian arepa, La Mamasita Arepa which is filled with grilled mushrooms, roasted corn, sweet plantains and the works;

La Mamacita Arepa | Photo: Thrillist
La Mamacita Arepa | Photo: Thrillist

Porchetta, one of Time Out New York’s Best 100, will be serving traditional Italian roast pork sandwich with aromatic, crispy skin;

Porchetta Sandwich | Photo: Donna Alberico for The New York Times
Porchetta Sandwich | Photo: Donna Alberico for The New York Times

Wechsler’s Currywurst, a New York City temple to German sausage, will be offering pork bratwurt with curry ketchup and fries;

Wechsler’s Currywurst & Fries
Wechsler’s Currywurst & Fries

Oaxaca, celebrating a Mexican city rich in food culture, will serve a mini burrito;

Oaxaca Burrito | Photo: Oaxaca
Oaxaca Burrito | Photo: Oaxaca

Butter Lane, teaching the world how to bake perfect cupcakes, will be offering one of their six favorite cupcakes;

Raspberry Cupcake |Photo: Butter Lane
Raspberry Cupcake |Photo: Butter Lane

Big Gay Ice Cream, the innovative team that made old-fashioned soft-serve ice cream unique with glamorous toppings, will be serving up the Apple Gobbler, a vanilla sundae with grahams, bourbon butterscotch, apple butter and whipped cream.

Apple Gobbler from Big Gay Ice Cream | Photo: Bionic Bites
Apple Gobbler from Big Gay Ice Cream | Photo: Bionic Bites

Don’t miss out on this opportunity to sample a bunch of New York City’s finest restaurants, all in one weekend, at a price that can’t be beat. And if you win a FREE ticket from FoodtoEat, it’ll be even more delicious.

Get excited, here’s the Munch Madness calendar:

FoodtoEat Munch Madness Calendar
FoodtoEat Munch Madness Calendar
DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

Bring the Winter Olympics to Your Table with These 5 Foods

By Jane Poretsky

The 2014 Winter Olympics are here! No worries if you can’t make it to Sochi because we’re going to bring the food of the Olympic countries to you while you watch the games in the comfort of your own home. Here’s a look at 5 Winter Olympic countries and their foods. And remember, when you get hungry, get #FoodtoEat

Russia: Oladushki (Yeast Pancakes)

It’s no surprise that Russians have taken over 90 medals at the Winter Olympics through the years. What do they call it…genetic adaptation? The athletes are practically born inside of a freezer chest. Cross-country skiing has helped the Ruskis take home 13 gold medals. Don’t forget about effortless figure skaters like Irina Slutskaya who gracefully glide across the ice, making all of us look like giant klutzes. Although we’re pretty certain that figure skaters don’t dine on fried carbs often, we know that on the rare occasion… they do eat Oladushki! Oladushki are a Russian pancake, often made with yeast and given time to rise. We fry ours with a little sunflower seed oil and smother them with sour cream and jam for the most delicious treat around. Watch our how-to video!

RO
Russian Oladushki

China: Scallion Pancakes

China is a huge competitor this year, especially in short track speed skating. They have taken home 24 medals in this category alone! Our favorite Chinese dish to munch on while watching the games is Scallion pancakes. Order flavorful, fried scallion pancakes from Red Egg.

Chinese Scallion Pancakes
Chinese Scallion Pancakes

Canada: Poutine

Another frozen tundra of smiles and amazing athletes is good old Canada. Whether it be ice hockey or speed skating, sledding or curling, Canada has a proven track record of success. Overall, they hold the title for 146 medals at the winter Olympics over the years. Poutine is a classic Canadian dish that is sure to fill your belly fast. French fries, gravy and cheese curds; can you say “Yum, eh”! Order the American version of Canadian Poutine, Chili Cheese Fries, from Fatty Burger.

canadapoutine
Canadian Poutine

Germany: Bratwurst

The Germans know their stuff when it comes to snow and ice. A whirlwind of political changes and 145 medals later, we are ready to see what they have in store for us at Sochi 2014. To celebrate German-style, cook up some juicy bratwurst and wash them down with a Hefeweizen.

GB
r German Bratwurst

South Korea: Japchae

Japchae: one of the million reasons to love south Korea. Springy, light glass noodles sautéed with wood ear mushrooms and tons of vegetables are one of the few guilt free dishes on our list. Slurp these up while watching Korea’s finest (like Chun Lee-Kyung) race away on the ice. Order Japchae from Koso Fresh

skjc
South Korean Jap Chae

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com