Insomnia: the Sweet Infection

Samvida Patel

Foodtoeat.com

And another Manhattan neighborhood is down with Insomnia.  No, not sleeplessness—every New Yorker is afflicted with that (hence the whole coffee-in-the-hand thing).  We mean the only place that will deliver freshly baked cookies to your door until 3 a.m.  So for those of you insomniacs who don’t live near NYU or any of the other 4 locations, the company has opened up a rather convenient location in midtown, on 53rd street between 3rd and 2nd avenues.

 Image

Photo by nyulocal.edu

The best part is, it doesn’t end at cookies.  You can get brownies, ice cream, and of course, some milk to wash down the sweet treats with.  And we all know that along with new beginnings comes celebration.  Whether you never tried insomnia or are a chronic insomniac, you can take part by going to their FaceBook fan page and scrolling down to print the free cookie coupon and 3 for $2 deal coupon to use at the new store.  Honestly, no other cookie bakery will cut that much slack, so why not use both deals?  Separately, of course.  For the grand opening of the new location, just “like” their page and follow their website—you’ll find yourself on top of every sweet deal all the while staying up and giving yourself insomnia.  Pun totally intended.

Image

Photo by tripadvisor.com

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

 

Happy National Doughnut Day!

National Doughnut Day 2013

Samvida Patel

FoodToEat.com

ImageDoughnuts…  they’ve been around for seventy-five years now, ever since women served them to the American army during World War I.  Famously associated with cops, but a dependable treat for all of us who need a nice dose of sugar in the morning. Alas, with countless bakeries and cafés finding home in New York City, desserts with an air of sophistication, including cupcakes, macarons, and crepes became more of the thing to have.  In fact, the need to refine simple breads into exquisite desserts is plain to see in Dominique Ansel’s sweet innovation, ‘Cronuts.’

ImageThey are fresh croissants, fried like donuts, with crème filling piped in, a glaze applied around the pastry, and topped with flavored icing.  The new craze has given New Yorkers a reason to willingly wait in line at 6:00 a.m.—a whole two hours before Dominique Ansel Bakery actually opens.

Image

With 200 of these pastries selling out in 30 minutes and other locals creating knock-off versions for quadruple the selling price, Cronuts have not only become the new “hot cake,” but have given the classic doughnut a new sense of importance.

The latest upgrade in the doughnut world is by none other than Dunkin’ Donuts, which put eggs, bacon, and cheese in between two halves of its renowned glazed doughnut, to create “The Glazed Donut Breakfast Sandwich.”

Image

We’d say, it’s two heart attacks in a meal, but it’s definitely an interesting mix of sugary and savory that leaves customers curious and tempted.

 Doughnuts nonetheless, remain a national favorite, with the ever-present Dunkin Donuts and Krispy Kreme, as well as specialty shops like The Donut Pub, The Doughnut Plant, and Wonder City Café and Donut Bar.  And to celebrate the evergreen sweet, here are some doughnut giveaways you don’t want to miss out on!

Dunkin’ DonutsWith a purchase of any beverage, you get a free doughnut.  Offer applies all day!

Krispy KremeIn participating locations only, free doughnut giveaway with no purchase necessary!  New York City, the place to go is 2 Penn Plaza, Amtrak Level.

Tim HortonsLike their FaceBook page and print out their coupon for a free doughnut, with a purchase of any other item.  New York City locations include 50th Street & 7th Avenue, 42nd street and Park Avenue, 2 Penn Plaza, and 9th Avenue between 50th and 51st streets.

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

 

Philadelphia Man Campaigns to Work at Applebee’s

Nowadays brands are doing whatever they can to build up their online presences and collect a devoted legion of fans. Applebee’s proved this by flying a fan out to a job interview after his repeated attempts to score a job with the company through massive social media efforts and door-to-door campaigning.

25 year-old Philadelphia resident Kevin Matuszak started a social media campaign to get hired by Applebee’s as a company spokesman. He began by posting on the company’s Facebook page politely asking for a job. After receiving a noncommittal answer, he began using other forms of social media to pursue his career aspirations, and began interacting with Applebee’s fans in some truly hilarious Facebook threads to drum up more attention for the restaurant chain.

Matuszak went on to made several promotional videos, promoted the hashtag #HireKevin and even canvassed door to door to make his dream a reality. The whole time Applebee’s continued to encourage Kevin’s career campaign, reposting his videos for their fans and encouraging Kevin to continue with positive comments. This isn’t the first time Matuszak has tried publicity stunts, and is known for his antics among his group of friends and the radio station in Philadelphia where he works.

Now Applebee’s has finally decided to give Kevin Matuszak a chance, flying him out in early 2013 to the company headquarters in Kansas City to interview for the Applebee’s spokesman job. Matuszak has revealed that he is “completely surprised” at how much publicity his campaign has already received.

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com