0 comments on “London Assembly Seeks to Ban McDonald’s and Coca Cola at the Onset of the Olympics”

London Assembly Seeks to Ban McDonald’s and Coca Cola at the Onset of the Olympics

McDonald’s is poised to open its new location in London, set to be the largest location in the world with a staff of 500 and seating for 1,500 people. This move is in conjunction with its longtime sponsorship of the Olympics, and the location will be dismantled after the conclusion of the Olympic Games. However, opponents of McDonald’s and fellow Olympic sponsor Coca Cola are calling for a ban of these brands at 2012’s Olympic Games.

Less than a month before the Olympics begin, the London Assembly has voted to call for a ban on both sponsors. They feel that because the Olympics represent the world’s best athletes, two companies that contribute to obesity and provide high-calorie food should not be the event’s primary sponsors. The London Assembly is an elected group of officials that monitors the activities of the Mayor of London and may amend the mayor’s annual budget. The Assembly urges the International Olympic Committee to adopt strict criteria in choosing sponsors of the Games, excluding companies that contribute to poor health like McDonald’s and Coca Cola.

Coca Cola however is the Olympic Games’ longest-running sponsor, supporting the event since 1928. McDonald’s has also sponsored the Olympic Games since 1976, and the two companies have developed a mutually beneficial relationship with the athletic event. These sponsors are crucial to the continued success of the Olympic Games, which relies on these commercial partnerships to continue. In fact, sponsors account for over 40% of Olympic revenues, and McDonald’s and Coca Cola have been two of the largest contributors for many years.

Though UK doctors claims that the Olympic sponsorships of these two companies sends the wrong message in a country facing high obesity rates, their sponsorship is necessary for the continuation of the Olympic Games. According to McDonald’s UK’s chief executive however, some of these accusations are unfounded given the company’s recent attempts to improve the nutritional content of their menu. “We do offer a breadth of menu. You can see on the menu here we have grilled chicken wraps, we have salads, fruit smoothies as well as the more indulgent recipes that people know and love.”

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

 

0 comments on “Some Cities Allow Food Trucks, Others Just Ban Them”

Some Cities Allow Food Trucks, Others Just Ban Them

The small town of Zillah, Washington has recently banned food trucks from operating in a unanimous City Council decision. The small city has a population of 2,770, but feels that food trucks pr ‘taco wagons’ have an unfair advantage over businesses that pay property taxes. Zillah officials are also concerned about traffic problems that may arise from mobile vendors, and potential health issues.

Mayor Gary Clark anticipated the rise of food trucks in this town, and placed a temporary moratorium on them last summer. According to Clark, “My request came from looking around at other communities and seeing them pop up. I thought maybe it’s something we need to get ahead of. Personally, I don’t really care for the mobile vendors. They come in, set up shop and don’t pay taxes. They’re here today and gone tomorrow.”

Councilman Kevin Russell affirmed this statement, “The main thing is we want to protect public safety, make sure all businesses are on the same playing field.” Zillah has recently experienced a growth in its Latino population, but council members say demographics have nothing to do with this ordinance. The ordinance was not meant to affect small ice cream vendors or home delivery options, but was aimed at the full-blown ‘taco wagons’.

Zillah’s decision in unfortunate, given the way many larger cities have worked to incorporate food trucks into their operations. In today’s economy food trucks are a low entry-cost solution for entrepreneurs who are unable to open restaurants and are able to provide jobs and affordable food to the public. Food truck models have been implemented in most major cities, as Long Angeles has addressed health concerns by applying the same grading system restaurants have to mobile vendors as well. For those concerned about food trucks evading taxes, the City Council could try to enact a permitting or parking system more in line with what the city expects. Simply shutting down the food truck industry in the whole town may seem like an easy solution, but city officials are shutting down a major industry based upon what seems like personal prejudice and an unwillingness to enact compromise.

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com