0 comments on “December Vendor of the Month: Hokey Poke”

December Vendor of the Month: Hokey Poke

The holiday shopping craze is well underway but don’t forget to treat yourself this month! One food trend that’s becoming more and more popular is poke which is why we’re treating you to a special poke offer with our Vendor of the Month for December, Hokey Poke!

If you’re not familiar with it, poke (pronounced poh-kay) is a native Hawaiian cuisine that centers around raw fish that’s diced and marinated. It’s typically served in a bowl or burrito with greens or rice and assorted mix ins, such as edamame, red onion, fresh pineapple and macadamia nuts. But there are a variety of ways to mix and match ingredients to make a poke bowl or burrito that’s perfect for you! And now for the month of December only, Hokey Poke will be offering a discounted lunch package exclusively to FoodtoEat clients! Don’t miss out on your chance to try something new this holiday season! Email us at catering@foodtoeat.com to take advantage of this special. Your team will thank you for it 😉

December Lunch Package

$13/person

Choice of One Pre-Made Poke Bowl + Complimentary Miso Soup

Bowl Options:

Ahoy There

White Rice, Shrimp (poached), Scallions, Cucumber, Radish, Edamame, Red Cabbage, Cilantro, Fresh Pineapple, Spicy Ginger Vinaigrette, Wakame Seaweed Salad, Masago, Pickled Ginger and Pumpkin Seeds

Maui Ahi

Zoodles, Ahi Tuna, Scallions, Red Onion, Wasabi Shoyu, Shredded Nori, Imitation Crab Meat, Crispy Shallots and Black Sesame Seeds

Glazed Kolomona

White Rice, Salmon, Broccoli, Sauteed Shiitake Mushrooms, Daikon Sprouts, Roasted Sesame Cream, Lotus Chips, Pickled Ginger and Crispy Garlic

Spicy Atlantic

Brown Rice, Spicy Salmon, Shrimp (poached), Radish, Red Cabbage, Scallion, Hokey Aioli, Chili Infused Ponzu, Hijiki Seaweed, Shredded Nori and Roasted Cashews

Pineapple Express (Vegan)

White Rice, Sweet Chili Tofu, Sauteed Shiitake Mushrooms, Fresh Pineapple, Pickled Jalapeno, Sweet Chili, Roasted Cashews, Pumpkin Seeds and Roasted Sesame Seeds

+ Many More!

Hokey Poke Vendor of the Month Blog

Hokey Poke is the creation of owner, Nir Kahan. He credits the restaurant as being a combination of influences that he’s experienced throughout his life. Born in Israel, he decided to travel the world in his early 20s and ended up living in Japan for about six months. It was there that he was introduced to the quality of fresh fish and started to value it in a way that he never had before. In 2009 he moved to the U.S. and after working in a few different industries, began working in food. About two or three years ago, he noticed that poke was becoming popular in New York and he saw the opportunity to blend his love of fresh fish with the more aggressive flavors and mix ins that poke is known for. He decided to transition out of the business that he was involved in and open a fast casual restaurant where he could combine traditional poke with contemporary flavors.

Hokey Poke officially opened in February 2016. In order to set himself apart from his competition, which focused on replicating traditional poke, Nir used his background to incorporate some Israeli influences into his cuisine. His time in Japan also played a part in the development of his business. Because he had a firsthand knowledge of the locally sourced, high quality ingredients that were available to him, he decided that he would only provide customers with the highest quality items that he could find in New York. Rather than using frozen fish like other poke restaurants, Hokey Poke uses sushi grade fish that is only found in high end restaurants throughout NYC. Although this choice severely impacts their profitability, he and his team are committed to providing an unforgettable dining experience that combines fresh, healthy and delicious menu elements and flavors. It’s this dedication to providing customers with the best selections possible that gives Hokey Poke a unique taste that customers can’t get elsewhere. 

 

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November Vendor of the Month: Eight Turn Crepe

The weather is starting to cool down but we’re heating things up with a unique Vendor of the Month for November! Eight Turn Crepe is a Japanese-style creperie that’s perfect for breakfast, lunch or dinner. Whether your preference is sweet or savory, these rice flour crepes come in a variety of flavors that are as appealing to the eye as they are delicious! 

Only for the month of November, Eight Turn Crepe is offering a special, discounted lunch package that combines their signature crepes and a side salad to create an out of the box office lunch experience that your whole team will enjoy! Interested in getting rid of your tired sandwich and trying something new?! Email us at catering@foodtoeat.com to place your order with Eight Turn Crepe!

November Lunch Package

$13/person 

Choice of One Crepe + Side Salad

Chicken Thai Crepe

Sliced chicken breast, mixed greens, cucumbers, julienne carrots, cilantro, Thai dressing, sweet chili sauce, sesame seeds

Eight Turn Lox Crepe

Gourmet smoked salmon, cream cheese, tomatoes, baby spinach, capers, sliced red onion

Yuzu Strawberry Salad Crepe

Sliced strawberries, yuzu citrus compote, mixed dressing, carrots, raisins, goat cheese, balsamic dressing; Vegetarian

Strawberry Nutella Crepe

Strawberries, Nutella spread, chocolate custard, whipped yogurt, hazelnuts; Vegetarian, Contains Nuts

Strawberry Banana Crepe

Strawberries, banana, whipped yogurt, custard cream, crushed almonds and pistachios; Vegetarian, Contains Nuts

Banana Nut Chocolate Crepe

Banana, chocolate sauce, house-made chocolate truffles, whipped yogurt, chocolate custard cream, almonds; Vegetarian, Contains Nuts

Served with Mixed Green Salad 

Mixed greens, cherry tomatoes, julienne carrots, corn, cucumber, raisins and a side of Italian dressing; Vegetarian

Eight Turn Crepe store

Eight Turn Crepe was brought to NYC in 2012 by Hiro Nishida, a Japanese business owner who lives in New York and wanted to share an extremely popular part of Japanese culture with a new audience. Perfect for the fast paced environment of NYC, it’s a grab-and-go meal served in a cone. Eight Turn Crepe stands out from other crepe vendors due to their attention to detail. Each crepe is created with carefully sourced ingredients and designed with specific item proportions to make sure that you have a meal that’s filling without being overly indulgent.

Nishida originally opened a storefront in Soho but due to rising rent prices, had to move their operation to DeKalb Market Hall in Brooklyn, which is where they currently serve their customers. Due to the high foot traffic in this food hall, Nishida’s focus now is to bring more awareness to the brand, educate new customers about the different styles of crepes and to change the narrative about what’s considered an “normal office lunch”. But whether you consider these rice crepes normal or exotic, the quality of these hand-crafted meals speak for themselves. Try it out today!

 

 

0 comments on “October Vendor of the Month: To Spiti”

October Vendor of the Month: To Spiti

For anyone that needs a break from pumpkin spice, we got you covered! Our October Vendor of the Month is To Spiti and this month it’s all about GYROS! To Spiti’s food is made from scratch in their Brooklyn-based restaurant and offers all of the authentic Greek items that you crave: spinach pie, gyros, falafel, baklava, pita bread and all of the dips.. spicy feta, hummus, tzatziki and babaganoush. YUM! It’s the perfect fall comfort food that the whole team can enjoy with their variety of vegetarian, vegan and gluten free menu options!

For October only, To Spiti has created an amazing lunch package that includes one gyro (can be made on a gluten free wrap if needed), one side and one dessert for just $12 per person! They will be offering this package to FoodtoEat clients exclusively until the end of the month so book your next team lunch with To Spiti as soon as possible!

October Lunch Package

$12/person

Chicken, Lamb or Falafel Gyro

Come with Onions, Lettuce and Tomatoes

Choice of Tzatziki, Hummus or Babaganoush

Served with Spinach Pie and Mini Baklava

Alma To Spiti Photo

To Spiti opened in Williamsburg, Brooklyn in 2015 and is owned by Alma Selmanaj, a Greek immigrant who brought her and her husband’s family recipes to NYC! Alma was involved in the food industry from a young age. She grew up in Greece working in her family’s restaurant so she’s always been aware of what customers are looking for in a meal and understood the ins and outs of the food business. After moving to the United States and working in a few restaurants, she decided to put her knowledge to the test and opened up her own restaurant.

Alma and her husband are the only two full-time employees at To Spiti so they prep, cook and deliver the food themselves, adding a personal touch to every order from this family-run business. Although the work is hard and the days are long, hearing customers say how delicious the food was makes it all worth it for Alma because feeding people truly makes her happy. It’s this desire, to serve customers amazing food and the quality of the food that they serve, that makes To Spiti stand out from other Greek restaurants!

 

0 comments on “September Vendor of the Month: Jaa Dijo Dom”

September Vendor of the Month: Jaa Dijo Dom

September is here and it’s back to the grind, people! But don’t be too upset! Jaa Dijo Dom is our Vendor of the Month for September and this amazing African food is the perfect way to boost office morale if your team is feeling some real post-summertime sadness! Jaa Dijo Dom’s focus on good, healthy eating and it’s commitment to providing the most authentic African food, even sourcing it’s peppers and herbs directly from Africa and grinding them in house, will turn a lunch meeting into a meal you will never forget!

Don’t miss this opportunity to taste the delicious food they will only be offering to FoodtoEat clients during the month of September! Check out the menu below and email us at catering@foodtoeat.com today to book your next office meal with Jaa Dijo Dom!

Entrees:

Malawian Spiced Chicken Curry 

Bobotie

Senegalese Fish Yassa

Lentil Dhal with Vegetables (V)

Chickpea, Eggplant and Mushroom Tangine (V)

Vegetables and Sides:

Coconut Rice (V)

Charmoula Potatoes (V)

Chakalaka (V)

Mango Couscous Salad (V)

Tomato and Green Pepper Salad (V)

Charles from Jaa Dijo Dom

Charles Chipengule is the owner and chef behind Jaa Dijo Dom! He was born and raised in Botswana, Africa and growing up he always had a passion for food and loved to cook. After graduating high school, he was able to save up just enough money to open a breakfast food stall, which helped him fund his technical college and culinary courses. However, due to the dire economic conditions in Botswana, Charles eventually had to permanently close down his breakfast stall and after a lot of hard work and perseverance, was able to emigrate to the United States.

After arriving in the U.S, Charles worked at various restaurants and took culinary classes in New York to pursue his cooking dream. It was during this time that he was inspired to open Jaa Dijo Dom (an African name that means “a place to eat”) with the idea of bringing together the various cuisines of African nations to a wider audience. He wanted to share the food that he grew up eating and took the time to select the best dishes and flavors from different countries to create a diverse and flavorful dining experience. All of the unique entrees and sides that he creates have been handed down through generations and are currently being prepared all over Africa on a daily basis.

Since the beginning, Charles’s goal has always been to “create a place where all nations can taste the cuisine from all over Africa” and while doing this, he places a top priority on each customer’s dietary preferences and restrictions. But more than anything else, Charles has created a unique brand and amazing food whose goal is to “leave you satisfied and begging for more”, which it certainly does!

 

 

0 comments on “August Vendor of the Month: Vien”

August Vendor of the Month: Vien

August is here and we’re really committed to soaking up the remaining summer months! Which is why we’re keeping our clean eating kick going with our August Vendor of the Month: Vien!

Famous for it’s BYO bowl that includes a variety of healthy bases, clean proteins, unique garnishes and delicious sauces, Vien has recently launched their new plate menu, which mixes their well known entrees with some new sides and salads, designed with love by their team! With this new plate menu package you get a choice of one protein, one grain or salad and one side to create the meal that’s perfect for you. Mix and match until you’ve tried them all! Vien’s ability to create healthy items that are delicious, refreshing and fun makes it a new meal every time!

Choice of One Protein:

Roasted Lemongrass Chicken

Pan Roasted Ginger Hanger Steak

Turmeric Roasted Tofu

Slow Cooked Heritage Pork

Choice of One Grain or Salad:

Brown Rice

Jasmine Rice

Seasonal Green Salad

Shredded Cucumber and Carrot Noodle Salad

Choice of One Side:

Green Papaya Salad

Kale Salad

Turmeric Roasted Cauliflower

Roasted Broccoli

Honey Roasted Heirloom Carrots

**Please note: 15 person minimum required for catering orders**

Vien Store Photo

Vien was founded in 2013 as a casual Southeast Asian eatery with healthy and delicious hawker-inspired street fare. A focus on fresh ingredients and authentic tastes, Vien strives to bring the vibrant colors and exotic flavors of the countries in Southeast Asia (such as Vietnam, Thailand, Singapore, Cambodia, etc.), to New York City.

Every part of the food creation process at Vien is focused around four key principles. 

  1. Food should be healthy and delicious.
  2. Every dish should be balanced and only use the highest quality ingredients.
  3. Love our customers and respect our neighbors.
  4. Cultivate sustainable relationships with the local food community and our purveyors.

From the person cooking the food in the restaurant to the person delivering the food to your office, these principles are the groundwork for everything that Vien does: the food, the service and the relationship with it’s community. Guided by these key principles, Vien stands out from its competitors by creating purposeful, mission-driven food that has made its mark on the West Village.

Now, Vien is preparing for the beginning of a new journey with the launch of their second location in Manhattan, opening in Midtown this month! We’re so excited to see this local business thrive in a new market and feed the inhabitants of Midtown Manhattan!

 

0 comments on “July Vendor of the Month: Todaro Brothers”

July Vendor of the Month: Todaro Brothers

It’s time to celebrate the red, white and blue! Which we’ll be doing all month long thanks to Todaro Brothers, our Vendor of the Month for July!

This self-proclaimed “neighborhood store” makes customer service and food quality it’s top priority, which is why they’re able to customize every menu to meet their client’s needs. Their menu flexibility makes them the perfect fit for July’s featured vendor special because they’ve provided us with a great mix of menu options that can accommodate any 4th of July themed celebration! Below are the different menus options that they will be offering FoodtoEat clients only throughout the month of July!

Build Your Own Burger Bar

Beef Hamburgers and Veggie Burgers

Hamburger Buns, Lettuce, Tomato, Cheese, Ketchup, Mustard

Build Your Own Hot Dog Bar

Beef Hot Dogs and Veggie Dogs

Hot Dog Buns, Relish, Ketchup, Mustard

Build Your Own Ice Cream Sundae Bar

Chocolate, Vanilla and Strawberry Ice Cream

Sprinkles, Chocolate Chips, Cookie Crumbles, Strawberries, Bananas, Whipped Cream

Todaro Brothers Pulled Pork

BBQ Pulled Pork

BBQ Baby Back Ribs

Need to know more about this Kips Bay market that’s been a staple in the area for over 100 years?! Read more below to find out the secret to this family business.

Peter from Todaro Brothers

Todaro Brothers had been a family business since it opened in 1917! It started off as a place for importing and distributing Italian products from Sicily to New York City but over the years Todaro Brothers began to focus on retail, putting their signature touch on a variety of jams, marinades and dressings. Now, as a gourmet food market and wine bar, Todaro Brothers focuses on using the best ingredients sourced from the Mediterranean, making food quality a top priority!

Todaro Brothers is currently owned and operated by Peter Todaro (pictured above), the grandson of Pellegrino Todaro, who started the business with his brother. After Pellegrino, the business was taken over by Peter’s father, Luciano, who then passed it on to Peter. Peter strives to keep the “neighborhood store” feel that the store was founded on by valuing customers and food quality above everything else. Customers and employees know each other by name and have created long-term relationships that keep them coming back each day.

 

0 comments on “Celebrate Immigrant Heritage Month with Us: Join Us on Wednesday, June 20th!”

Celebrate Immigrant Heritage Month with Us: Join Us on Wednesday, June 20th!

“One of the remarkable things about America is that nearly all of our families originally came from someplace else. We’re a nation of immigrants. It’s a source of our strength and something we all can take pride in.” – Barack Obama

June is Immigrant Heritage Month, a time to celebrate the diversity that the United States is founded on and the contributions that immigrants continue to make in our country. Immigrant Heritage Month is an initiative that was created in June 2014 by Welcome.us. The focus is to 1. give each person an opportunity to explore their own heritage, 2. gather and share stories to create understanding and 3. to take action by supporting immigrant coworkers, family members, employees, neighbors and friends.

At FoodtoEat, we work directly with women, minority and immigrant-run food businesses throughout NYC because we believe that food is one of the key components of a city’s culture. Without the immigrant businesses that contribute to that culture, you lose a part of the city’s identity. Which is why we are partnering with General Assembly for a panel event in honor of Immigrant Heritage Month, celebrating the immigrant-run businesses that we work with and listening to a few of the stories of vendors that are open to sharing them with us and you!

The panel will be taking place on Wednesday, June 20th from 6:30-8:30PM and will include food that reflects the culture of each panelist. Below is information about each of our panelists and how they came to be involved in New York City’s food industry. RSVP today so that you don’t miss out on this extremely important event that will discuss the issues facing the immigrant population in the United States, the factors that affect restaurant owners and the food industry as a whole, and why our mission of supporting local food businesses is so important.

Kay- Hey Hey Canteen

Kay Ch’ien, Hey Hey Canteen

Kay was born in Singapore and raised in Hong Kong, where she grew up surrounded by her family’s food business and the delicious and diverse cuisines of both cities. In between college and law school, she spent a fascinating year exploring her family’s roots in Beijing, teaching English and eating her way through the metropolis. A job offer at a law firm allowed her to fulfill a lifelong goal of moving to New York City. After six years as an attorney, she decided to leave “Big Law” to pursue her true passion: Asian cuisine. In 2014 Kay opened the well-received farm to table Chinese restaurant, 2 Duck Goose, and in 2016 she teamed up with Carlos Barrera to bring delicious and wholesome Asian dishes to Brooklyn with the launch of Hey Hey Canteen.

Siwat- Mamu Thai Noodle

Siwat Thitiwatana, Mamu Thai Noodle

Mamu Thai Noodle started as a food truck in 2013 by Siwat and his sister. It was the first Thai food truck in NYC dedicated to Thai noodle dishes. From a successful Kickstarter campaign to the mean streets of NYC to a brick & mortar in Queens to a corporate catering company, the path to fruition was not a conventional one for this company. Using family recipes from his uncle’s noodle shop in Bangkok as well as a few of Chef Siwat’s own, Mamu Thai has just celebrated it’s most successful year to date!

PriaVanda Chouhan- Desi Galli

PriaVanda Chouhan, Desi Galli

Owner PriaVanda Chouhan and her husband opened Desi Galli in 2012 to satisfy the Desi (Indian sub-continent disapora) hankering for Indian soul food. Desi is a Hindustani term for the people, cultures and products of the Indian subcontinent or South Asia and is derived from Sanskrit which means “one from our country”. Galli symbolizes an “alley” or “street”. Though her father warned her husband-to-be that she couldn’t cook, PriaVanda taught herself to make not only her mother’s recipes but also her husband’s family favorites. Inspired by Rachael Ray’s fast and easy methods for putting dinner on the table in under 30 minutes, she turned her home kitchen into a test kitchen, mastering a multitude of Indian recipes every day and developing her own personal style of lighter, healthier, vegan and gluten free cooking without sacrificing flavor.

Their restaurant specializes in Kathi (or Kati) Rolls, Vada Pav, Chaats and Biryani, all of which is prepared in front of diners in their restaurant’s open kitchen. Since they opened they have been featured in a variety of different outlets such as: The Rachael Ray Show, ABC News, TimeOut, Jus Punjabi and the NY Times. They have also been voted best sandwich for their Aloo & Paneer Tikki by Time Out and voted one of the best dishes in NYC by Village Voice for their Bhel Puri.

Charles- Jaa Dijo Dom

Charles Chipengule, Jaa Dijo Dom

Charles was born and raised in Botswana, Africa. He is a mechanical electrician and chef by profession. Growing up in Africa, he had a passion for food and simply loved cooking. After graduating from high school, he was able to save up just enough money to open a breakfast food stall, which helped him fund his technical college and culinary courses. However, due to the dire economic conditions in Botswana, Charles eventually had to close down his breakfast stall and emigrated to the United States. After arriving in the United States, Charles worked in restaurants and pursued his cooking dream, despite a great learning curve and increased responsibility. He took culinary classes in New York and got inspired to share the richness and flavor of the African food of his past.

Charles believes in good, healthy eating, which is why he sources his African peppers and herbs straight from Africa, grinding it all in house. All of the unique African dishes that he creates have been handed down through generations and are currently being made all over Africa on a daily basis, from nations North, South, East and West. Today he turns those daily, basic dishes into a meal you will never forget!

 

*Featured image taken from http://lawprofessors.typepad.com/immigration/2017/06/june-2017-immigrant-heritage-month.html
0 comments on “June Vendor of the Month: Salad Pangea”

June Vendor of the Month: Salad Pangea

Happy June ya’ll! This month we’re excited to offer new menu items from Salad Pangea as our featured special for June for all FoodtoEat clients!

Salad Pangea has been a part of FoodtoEat since 2013 but recently underwent a change in ownership and is trying to add some diversity to their offerings. Although they are known throughout NYC for their awesome pre-made salad and salad bars, they are currently expanding their menu to include options such as pasta, entrees and side salads, and YOU can have first dibs on taste testing! Below are different menu options for you to mix and match.

Pasta Options:

Penne Ala Vodka

Penne Arrabiata

Meat Lasagna

Spaghetti Bolognese

Chicken Parmigiana over Penne Pasta with Marinara Sauce

Salad Options:

Panzanella Salad

Mediterranean Grilled Vegetables Salad

Watermelon Cucumber Feta Salad

**Please note: 20 person minimum is required for all orders**

Want more information about the new faces of Salad Pangea and how they’re reinventing the well-known NYC business?! Read below!

Salad Pangea

Zeeshan Ali and Shadman Saeed took over Salad Pangea in January 2018. Two young and eager entrepreneurs, they saw an opportunity to take charge of a struggling business and jumped in with both feet!

Salad Pangea specializes in salad but focuses on adding a unique twist to each one, making it stand out from your everyday salad. After bringing on Muhammad Anas as their executive chef, they are ready to expand their menu beyond the salads that their clients know and love! Muhmmad has 11 years of experience in the culinary industry and has studied and worked in Pakistan and Dubai. After working in the New York food industry for 5 years, he is teaming up with Zeeshan and Shadman to create a menu that is reflective of his cooking style and flare.

We can’t wait to see what this group creates in the future!

0 comments on “May Vendor of the Month: Little Urban Food & Drink”

May Vendor of the Month: Little Urban Food & Drink

(cue *NSYNC) It’s gonna be May!…..  Well it already is, which means we have a new Vendor of the Month bringing you an exclusive menu through FoodtoEat

This month we’re so happy to work with one of our newer vendors, Little Urban Food & Drink, who created a Spring-themed menu that goes perfectly with the beautiful weather we’ve been having! The menu will be the following:

Choice of One Protein:

Herb Roasted Chicken with Spring Garlic Pesto

Seared Tofu with Sesame Slaw, Crispy Garlic and Cilantro

Served with the following sides:

Quinoa Salad with Red Wine & Honey Vinaigrette and Fresh Herbs

Roasted Asparagus

Sofrito Braised Kale with San Marzano Tomatoes and Carrot Sofrito

Country Smashed Potatoes with Creme Fraiche, Butter and Green Onion

If you aren’t convinced from the menu, below is a little more information about the inspiration behind Little Urban Food & Drink and their amazing food!

Little Urban Food & Drink

Little Urban Food & Drink was founded by Bobby Little and Chad Urban, two chefs who were looking to create a neighborhood restaurant where family and friends could get together and enjoy food inspired by the melting pot of cuisine and culture that make up our country.

After both working in top kitchens throughout New York City and helping to open multiple successful restaurants, these amazing chefs joined forces to make their restaurant vision a reality and Little Urban Food & Drink was born! Hospitality is at the core of this restaurant, acting as a gathering place for neighbors and tourists alike. This restaurant was founded on the belief that everyone can gather around the communal table and eat together as family.

Their menu focuses around locally sourced seasonal vegetables and sustainably raised meat, always offering a refreshing twist on the global flavors that make up their recipes! Email catering@foodtoeat.com to order Little Urban Food & Drink for your next office meal!

0 comments on “April Vendor of the Month: Veselka”

April Vendor of the Month: Veselka

We are proud to announce our new Vendor of the Month initiative here at FoodtoEat!

Starting on April 1st, every month we will be highlighting one of our favorite vendors whose food we love and who we think our clients will love too! We are hoping to give these vendors more exposure by offering a specialty menu item that is chosen by the vendor and only available to FoodtoEat clients during the month of April! We will also be giving a little background about the vendor and how they got started for our clients to get a better understanding of the people and places that create their food.

This month, we are so excited to offer a custom menu item from Veselka to our clients! Veselka will be creating a special that includes your choice of a vegetarian grilled cheese (Havarti cheese, roasted beets, walnut pesto on 7-grain bread) or a meaty grilled cheese (Muenster cheese, Baczynsky’s county ham on pullman loaf), each served with a bowl of classic, creamy tomato soup.

Veselka

If you aren’t already familiar with Veselka, it is a New York City staple.

It was founded in 1954 and since then has grown into a landmark Ukrainian restaurant in the East Village, serving its famous pierogies, borscht, goulash and stuffed cabbage! Originally founded as a Ukrainian coffee shop that served simple soup and sandwiches, in 1990 it grew into a 24-hour location, serving the dishes that it is known for today. In 2004, Veselka celebrate its 50th anniversary and in 2009, released their first cookbook! It is currently owned by the founder’s son-in-law, Tom Birchard, and is managed by the founder’s grandson, Jason Birchard. Together Tom and Jason make sure that the original family tradition that Veselka was founded on is kept alive!

Don’t miss your chance to take advantage of this awesome special! It’s the perfect way to celebrate National Grilled Cheese Day with your team on Thursday, April 12th! Email catering@foodtoeat.com to order your April grilled cheese and tomato soup from Veselka!

0 comments on “Women’s History Month Series, Part 4: “We all rise together””

Women’s History Month Series, Part 4: “We all rise together”

The last (but definitely not least) feature in our Women’s History month Series is Elizabeth Solomon, the Founder and CEO of King David Tacos! Liz’s mission is to bring her Texas-style breakfast tacos to the hustle and bustle of corporate life in NYC and these tacos does not disappoint! Delicious and filling, they’re exactly what you need to spice up breakfast at your office or prepare you for a long day of meetings. Did we mention the queso?  (drool).

When and how did your business get started?

King David Tacos (KDT) is a woman-owned and Brooklyn-founded business, established in June 2016. We aim to bring one of the best exports from Austin, TX to the daily lives of New Yorkers: breakfast tacos. We got started just like any good business—on a wing and a prayer…right? But seriously, we started this crazy journey after I had just about burned out on the advertising industry. So I decided to pursue every Texan-in-New York’s dream: bringing a food to NYC that is so prevalent in Texas and makes so much sense for the New Yorker lifestyle but is nowhere to be found…until now! We are focused on making breakfast tacos that are simple and delicious, and we tailor everything we do to the fast-paced lifestyle of discerning New Yorkers. We opened NYC’s first breakfast taco cart at Grand Army Plaza in Prospect Park in September 2017 and the second cart opened on Wall Street in November 2017. But we’ve been catering to offices all over NYC since we started!

What is the inspiration behind your business?

Besides being a forever homesick Texan, King David Tacos was actually inspired by my dad, David. He was called “King David” in jest by friends and colleagues- he was a big, burly guy who really could command a room. He loved New York, he loved food and he was really passionate about the idea that NYC needed a breakfast taco cart. King David Tacos is in homage to him. But beyond all the mushy stuff, I do believe that there is/was a big hole in the market for a wholesome, satisfying (without being indulgent), grab & go breakfast. Besides the fact that breakfast tacos bring people joy (as do most tacos), we are also filling a need.

What is the biggest/hardest lesson you’ve learned through running a business?

Everything is hard when you’re running a business! But the hardest part (in food specifically) is consistency. I think that’s something we can really pride ourselves on now- a consistent product. I don’t think people realize how much work it takes restaurants to output the same dishes over and over, giving you, and the person after you, and the person after that, the same experience every time. Obviously a lot of successful restaurants do just that but before I was really behind the scenes, I couldn’t appreciate the work that goes into creating consistency. I mean, you’re dealing with people and so many other factors, not just machines (at least in most kitchens)!

But big picture, I think the hardest thing that I’ve had to learn, or really, the biggest challenge for me, especially since I changed industries, is how to build our employee base properly. I’m really lucky to have a core team now that I trust immensely. But it took time and some anguish to get here. Back in the day in advertising, when I was hiring people to work on my accounts, I was  hiring people that are pretty much like me. People that are going to help me do my job and probably do a lot of the same things day-to-day that I do. But when it comes to running your own business, you’re hiring for all aspects of the operation. You’re hiring someone and then training them and then managing them as well as the rest of your employees and getting everyone to gel and work together like a well-oiled machine. It is a huge challenge! But when it works, it’s hugely rewarding.

How do you think being a female business owner has impacted your business?

Can I answer like Adam Rippon? “Being a female business owner has impacted my business just like being a male business owner would—I work really hard, just with better eyebrows.” 😉

The other part of the answer is, yes, being in food especially, I get some surprised reactions when people realize that the owner/chef is a female (especially being called King David Tacos). At our carts, I’ll be standing with one of our male cart attendants, and consistently, people look at him and ask, “Are you the owner?” I just laugh, and the employee standing with me will laugh too, because it’s an honest assumption. I think it just shows how deeply our societal norms are ingrained, no matter your intentions. The flip side of that is that I get a lot of bonus excitement by women and men alike to support a woman-owned business.

Working with FoodtoEat means that you support the mission to promote female, minority and immigrant run businesses. Why do you think the FoodtoEat mission is important?

The mission is important from an economic perspective for sure. Diversity of ideas breeds better business, and all of that. But taking it a bit further, I think that we come at it from a unique perspective too, because half of the mobile food vending businesses are actually minority and immigrant-run (at least in NYC). It’s important to highlight innovation and support good business coming out of these kinds of industries because being in the minority— whether it’s via gender, race, sexuality, ethnicity— can put you at an automatic disadvantage. But having people look out for you and lift you up benefits the group (I mean the human race, the world) as a whole. We all rise together.

What would be your advice to other female entrepreneurs that are trying to start their own business?

Learn to trust your intuition, be persistent, and get comfortable being uncomfortable. When you have an idea that’s new, it’s going to receive push-back. You need to be strong enough to (a) navigate and course-correct when needed but (b) also know when to barrel forward.

 

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Women’s History Month Series, Part 3: “Create the platform that supports the mission”

 

Our third feature in our Women’s History Month Series is Yemisi Awosan, the founder and CEO of Egunsi Foods, a Harlem-based food company that focuses on producing locally-sourced refrigerated African food. Although they now focus on their individually packaged farm-to-table soups, Egunsi Foods still offers catering through FoodtoEat and is the perfect option if you want to try something new for lunch and introduce your office to a flavorful and unique cuisine!

When and how did your business get started?

I started Egunsi Foods in 2014. In order to see if there was any interest in West African food, I started testing out the market, offering my services through catering and as a personal chef. Once I found that there was an audience for this cuisine and that my idea was validated, I was able to create an extended product line that is now sold at Whole Foods Market, Fairway Market, on FoodKick and Goldbely in New York City.

What is the inspiration behind your business?

My inspiration is to tell/share the story of my Africa, my culture through it’s food. I partner with farmers in West Africa to source their raw materials for Egunsi’s final products. My philosophy is to actively give back to African farmers and create a long-term impact through social entrepreneurship rather than a short-term donation through philanthropy.

What is the biggest/hardest lesson you’ve learned through running a business?

The biggest lesson that I’ve learned is that you will be the most passionate about your vision for your business. But you have to find ways to have others buy into that same vision that you have; and it may not be at the same level as your passion, but you need to find people that fall somewhere around that neighborhood and understand and appreciate your product.

How do you think being a female business owner has impacted your business?

I think being a female business owner has impacted my business in that I have to be extremely detail-oriented and super organized because I have to wear many hats as I run my business.  

Working with FoodtoEat means that you support the mission to promote female, minority and immigrant run businesses. Why do you think the FoodtoEat mission is important?

I believe that the FoodtoEat mission is important because they create the platform that supports the mission. They are providing the opportunity that allows the mission to be actionable.

What would be your advice to other female entrepreneurs that are trying to start their own business?

Go after the dream(s)/goal(s) that you set for yourself. You don’t want to look back years from now and wish that you could have gone after them. Even if it doesn’t work out or if it doesn’t work out as you envisioned it, at least you tried and gave it your all. So no regret- I live by this philosophy.

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Women’s History Month Series, Part 2: “The future is most definitely female”

 

Our second feature in our Women’s History Month Series is Ashley Jaffe, the co-founder of Blank Slate Coffee + Kitchen, NYC’s cutest cafe located at 121 Madison Avenue! Ashley and her husband, Zach, strike the perfect mix with their upscale “coffeehouse” food, offering gourmet breakfast and lunch options as well as artisan coffee, craft beef and wine. Their food is known for adding a twist to your favorite, classic dishes and using fresh ingredients that makes their food as delicious as it is picturesque (see our Instagram where they are frequently featured)!

When and how did your business get started?

We opened our first store, Blank Slate Coffee + Kitchen, in November 2015. I come from an extensive public relations background (specifically focusing on food & beverage) and had always wanted to take the leap into the operations side of the business. My husband had been operating bars and restaurants for years and was looking to open a new daytime concept. So we decided to partner up and open a café together!

What is the inspiration behind your business?

We set out to open a restaurant/coffee shop hybrid! We love coffee and great food and at the time, the concept really didn’t exist. We never understood why coffee shops were only offering soggy grab & go sandwiches. Customers should be able to get a great meal and a killer cup of coffee at the same place. So we set out to give them just that.

What is the biggest/hardest lesson you’ve learned through running a business?

I’ve learned the importance of a strong team that you can really trust. A business owner works so hard to ensure every last piece is perfectly in place, and then it’s up to the staff to execute those practices. Sometimes it’s great and other times a cashier just broke up with her boyfriend or is having a horrible day and is rude to every customer that walks in, which is not okay. I’ve learned the importance of extensive employee training and constant one-on-one conversations with each and every employee about the importance of customer service and quality work. As a business owner, you need to work endlessly to ensure that you have the right team that’s happy and proud to do good work for you. At the end of the day, your business is in their hands. 

How do you think being a female business owner has impacted your business?

I’ve seen the good and the bad of being a female-owned business. I’ve had not-so-nice people come in asking to speak with my husband, even after I’ve told them that I’m the co-owner of the business. But I’ve also seen so many people be extra supportive of our business because it’s female-owned. Wanting to shout us out on social media or order catering from us rather than a different restaurant simply because they want to support other women has been amazing to see!

Working with FoodtoEat means that you support the mission to promote female, minority and immigrant run businesses. Why do you think the FoodtoEat mission is important?

I think the mission is amazing – especially in the food business. Women and minorities make up the majority of our team and we wouldn’t be where we are today without them! It’s so important to give these groups a voice and it’s incredible that a company in this space has recognized that.

What would be your advice to other female entrepreneurs that are trying to start their own business?

Go for it! I promise you- you will be more pleasantly surprised by the support that comes your way than the obstacles that you think you may face. The future is most definitely female!

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Women’s History Month Series, Part 1: “Never Stop Hustling”

 

Our first feature in our Women’s History Month Series is Lily Brynes, the founder and CEO of SPOTS NYC! These delicious, customizable mini cupcakes come in four different flavors: birthday cake, brownie batter, red velvet and vanilla. Each cupcake contains an edible logo or message, making them exactly what you need for your next happy hour, pitch meeting or birthday party! 

When and how did your business get started?

In 2014, my now-fiance, Samson and I, decided to ditch materialistic Valentine’s Day gifts in exchange for ones with more personal value. After many failed ideas, I got the bright idea to whip out my edible printer and bake some mini cupcakes with our picture on them. I knew the cupcakes would be meaningful since they would be personalized, homemade and delicious. Needless to say, Samson loved them. Shortly after posting pictures of what I was calling “SPOTS” on my personal Instagram account, I found that others loved them too. Following my instinct I made the decision to walk away from my corporate job to pursue SPOTS NYC full-time. I haven’t looked back since! Today, we’ve worked with companies such as Amazon, Google, American Express, Starwood and Target. As well as a handful of celebrities including Ellen DeGeneres, Sarah Jessica-Parker, Neil Patrick-Harris, Mariah Carey and Reese Witherspoon… just to name a few!

What is the biggest/hardest lesson that you’ve learned while running a business?

How to turn mistakes into an opportunity! It’s inevitable that you will make mistakes (running a business is hard!) but it’s about how you deal with those mistakes that makes you a better leader. For instance, if you handle the mistake in a creative and unique way – your client wont remember how you messed up, they will remember how you went above and beyond to correct the mistake. You have the power to control the narrative!

How do you think being a female business owner has impacted your business?

Being a female business owner has been so special. Not only do I feel like I am helping to change the world (lean in, ladies and take a seat at the table!!), but I also have access to an amazing network of other female founders. When we come together and support each other – there’s nothing that we cant do! It has never been more important to be a strong woman! 

Working with our company means that you support FoodtoEat’s mission to promote female, minority and immigrant run businesses. Why do you think this mission is important?

I think FoodtoEat’s mission is the MOST important thing to support. We need to do everything in our power, especially right now, to make this world a better and more accepting place. Female (and immigrant run) businesses should become the MAJORITY!!!

What would be your advice to other female entrepreneurs that are trying to start their own business?

Never stop hustling. Never let anyone get in the way of your dreams (especially a man). Don’t just reach for the stars, reach for the sun!!!