Fast-casual restaurant chains are exploding in popularity, and Shake Shack has risen to become one of the most recent successes combining the fresh ingredients and trendiness of the fast-casual restaurant with the reinvigorated popularity of the gourmet burger chain. Now Shake Shack is preparing to open its 19th location, 3,500 miles east of where it started.
Shake Shack opened its first location in downtown Manhattan less than a decade ago, and their new location in London shows just how far the chain has gone in a short period of time. Shake Shack owner Danny Meyer recently confirmed in a press release that Shake Shack will open a London location in mid-2013 in the London neighborhood of Covent Garden inside the historic Market Building.
Shake Shack has actually opened two overseas locations already in the Persian Gulf, but local operators there handle most of the brand’s logistics. Therefore the world will be watching the new London location to see whether Meyer will be able to maintain consistent quality across the globe and replicate his success in the United States.
“For years an enormous number of friends in London have asked us when we would bring our first restaurant to their home,” Meyer said in the press release. “We’ve looked high and wide for just the right time and spot, and at last we’ve found it. We’re positively in love with London’s thriving food culture, and are humbled and excited to bring Shake Shack to the UK.”
Similar restaurants like Chipotle and Five Guys have been very successful since expanding into London, and Shake Shack is expecting no less. The burger and fries chain should fit into the UK’s food scene with ease, especially since McDonald’s, Subway and Starbucks have all revealed plans to open hundreds of new stores in the UK over the next few years. At this rate, Shake Shack of growth we’re expecting Shake Shack to become a global brand sooner rather than later.
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