It seems like I have been waiting my entire life for this invention; “Heinz Tomato Ketchup blended with Real Jalapenos” promises to bridge the gap between two great condiments. Ketchup alone sometimes lacks a kick that we desire in our food, and hot sauce usually isn’t thick enough to be a proper condiment for a burger or as a dipping sauce. Now Heinz is releasing this new limited edition ketchup set to hit shelves in January, 2013.
For those eager fans out there (myself included) Heinz is selling a few bottles through Facebook from November 26th through December 7th. These bottles will sell for $4.99 via Facebook, pricier than the regular retail price of $2.49. This immediate release will be known as “12 days of Jalapeno Ketchup”, with an added incentive of ordering two to five bottles and getting one free.
Heinz has already released another variety of ketchup, “Heinz hot & Spicy Ketchup” made from Tabasco sauce. According to the website Investors.com, the “new Heinz Tomato Ketchup blended with Real Jalapeno is the same hick, rich tomato ketchup that consumers love, with one ingredient added – real jalapenos. The unique, hot flavor is perfect for adding a kick to breakfast favorites like eggs and hash browns, or spicing up classics like burgers and fries.”
Heinz believes that releasing this product for the holiday season might kick up enthusiasm for the brand and be incorporated in holiday recipes. “We’re excited to offer our newest limited edition flavor just in time for the holidays,” said Eric Dahmer, senior board manager for Heinz Ketchup. “It makes the perfect stocking stuffer for the friend or family member who likes to add a little kick to their meals.”
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