Next Saturday, July 21st, The LA Street Food Fest will attract local foodies from all over the city to the Rose Bowl in Pasadena. This event began 3 years ago as an attempt to promote the growth of local food vendors, and it quickly took off as a tasting event that now takes place every summer.
The Rose Bowl is set up for customers to enjoy their evening picnicking on the field while they are surrounded by over 75 food trucks, food carts, restaurants, and chefs displaying their culinary talents under tents. Ice cream and drinks will top off a wholesome meal. Families will be entertained by a live DJ and kid-friendly games as well. Tickets are being sold for $45 and include all of the food, drinks, and entertainment offered there.
Some of the popular gourmet food trucks that will be serving the crowds include the Fox Pizza Bus, Waffles de Liege, and Kogi BBQ. Fifteen vendors will hand out their delicious sweet treats at the ice cream social tent, including the famous Coolhaus Ice Cream Sandwiches (I’ve had two of their homemade cookie-ice cream combinations so far in New York, and I just can’t resist going back every time I see the truck).
A cook-off is held every year at this food festival among the chefs, food trucks, and food carts that display their newest creations to the public. A set of judges sample the menu of each vendor, and they ultimately decide the winners in the following categories: Best in Show, Best Old School Street Food, Best Nouveau Street Food, Best Original Showmanship, and The Sweet Tooth. A People’s Choice Award is also given to the chef or vendor that serves the overall favorite dish among the attendees. Last year, the judges of the Annual Summer Tasting competition included Antonio Villaraigosa, current mayor of Los Angeles, and Chef Michael Voltaggio, winner of Top Chef Season 7.
Food lovers should definitely attend this festival to take advantage of the huge variety of foods and drinks offered in one setting. It makes a perfect evening out with family and friends. So if you’re a resident of LA, or even if you’re flying out there to visit anytime soon, be sure to attend the LA Street Food Fest and eat your heart out!