Global Coffee chain Starbucks is getting amped up with a new juice operation opening on Washington, and now a new line of energy drinks to be released in April.
Starbucks CEO Howard Schultz told shareholders, “Starbucks is firing on all cylinders. We are now creating lots of Starbucks products to live outside of our stores.” The new energy drink products will be called Starbucks Refreshers, and they come in Raspberry Pomegranate, Strawberry Lemonade and Orange Melon.
Energy drinks are an $8 billion dollar industry, and Starbucks will certainly be butting heads with Red Bull, and other energy drink makers. Red Bull, which will soon introduce a zero calorie, sugar and carbohydrate energy drink, had no comment about Starbucks Refreshers.
The drinks are carbonated, high in antioxidants, and contain fruit juice as well as green coffee extract, with no coffee taste. Each 12-ounce can contains 60 calories and about two-thirds the caffeine as a shot of espresso. Starbucks is hoping to match their sales at retail locations with their consumer product goods segment. Its first Evolution Fresh juicery just opened in Bellevue, Washington, with plans to open nationally over the next year.
Starbucks Refreshers will sell for $1.99, and will be sold at 160,000 stores by April, and will soon be available made-to-order at Starbucks locations.
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