The newest caffeinated product isn’t an energy drink or a pill, but instead an inhalable tube with a caffeinated powder inside. Aeroshot contains 100 milligrams of caffeine powder, about the same amount in a large cup of coffee, and recently went on the market in Massachusetts, New York and France.
Aeroshot tubes are small enough, and can be purchased for about $3 at convenience stores or online. The powder is calorie-free, and consumers can shoot a puff of the lemon-lime powder into their mouths (each container has up to six puffs), dissolving instantly. Aeroshot has a lemon-lime flavor, which some find delicious, while others are less enthusiastic about the taste.
However there is some concern about the safety of this product. Senator Charles Schumer is calling for the FDA to review Aeroshot after previous risky behavior centered around overly caffeinated products. Four Loko in particular is a caffeinated malt beverage that appealed to younger people and was dubbed a “blackout in a can”. Schumer is worried that Aeroshot will be used a club drug in conjunction with alcohol so people can continue to drink all night. There are other concerns that with an inhalable caffeine product people might consumer more caffeine than they normally would in a shorter time-span, simply because of how easy it is to consume.
Aeroshot co-founder professor David Edwards claims that the product is completely safe and contains no additives that related products use to increase the effect of caffeine. While acknowledging Schumer’s concerns, Edwards notes that Aeroshot isn’t targeting younger users, and with any new product there’s bound to be a reaction. The product’s packaging also warns people not to consume more than three Aeroshots per day.
Other reactions have compared Aeroshot to traditional coffee; many people who have sampled the product say they would never give up their morning coffee for a product such as this. The makers of Aeroshot are not expecting a radical change in people’s behavior, but rather to provide an easy solution for people with active lifestyles to absorb the caffeine they need.
Aeroshot is currently manufactured in France in conjunction with Edwards and a French chef. Edwards has had experience in breathable foods before, making a breathable chocolate several years ago. He is currently in the process of creating a new product called Le Whaf, which involves low-calorie food and drink futuristic ‘clouds’ of flavor in glass bowls.
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